Throughout the past year, WellAhead provincial and district representatives hosted hundreds of conversations with students, parents, teachers, administrators, and community partners. We entered into these relationships with the assumption that those we were speaking to believed wellbeing to be an important role for schools, and were equipped with the knowledge, skills and resources necessary to spread this message in their communities.
We moved into talking about “how” to integrate wellbeing and “what” teachers could do, without spending time exploring and naming “why” this work was valuable.
Over this past year, we discovered the importance of making the value proposition for social and emotional wellbeing as a key role for schools up front. Grounding this argument in evidence and tailoring it to different audiences and stakeholders are critical steps in developing a convincing argument that taps into the hearts and minds of local community.